WHAT WE DO.
The mission is to advocate, enhance, promote, strengthen, support and encourage the development of festivals and events of all size and focus while being the common voice of the Windsor-Essex Festival Tourism Industry resulting in measurable regional economic impact.
Strengthen the viability of festivals and events, unify tourism partners and increase awareness of the regional festival and event tourism industry.
Assist with recruitment, scheduling, development and design of new festivals and events.
To be the central resource, calendar and clearinghouse for all searching for information and resources on festivals and events in the Windsor-Essex Region.
Measure the economic impact of the year-round festival and event industry in the Region.
To increase tourism visitation and spending in the Windsor-Essex Region.